Bespoke plug-in teams and fractional leadership in brand, marketing & creative.

We tailor leadership and plug-in teams to specifically what you need. From elite large enterprises to the founder community, we assemble highly select, hands-on practitioners with deep real-world experience, without the headcount or traditional consulting overheads.

We get to high quality outcomes quickly, partner at every level, and go out of our way to be a joy to work with.

Goodman Fielder

Ticketek Entertainment Group

Marks & Spencer

Woolworths Group

Commonwealth Bank of Australia

Tesco

Wesfarmers

+founder-led & early stage businesses

+multiple creative agencies

This Practice was founded by Nick Chapman in 2024, after almost a decade at Woolworths Group as Group Brand & Creative Director and MD of their creative agency model, Greenhouse.

It is an ever-evolving response to those seeking outstanding craft and commercial pragmatism for specific moments or brand projects, without the complexity or commitment of appointing a traditional agency or recruiting a permanent team.